A lot has changed since Facebook first entered the marketing scene. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chat bot, or even serve as a top news source for two-thirds of the population.
Facebook has 1.18 billion daily active users. That’s about 15% of the world population and it’s still growing.
Globally, the average user spends 50 minutes per day on Facebook. Considering the average person sleeps 8.8 hours a day, that means one-sixteenth of our waking hours are spent with our eyes glued to the social network. For many, Facebook is the internet. Having said this, is your business taking full advantage of it?
Below you’ll find everything you need to know to become a master Facebook marketer. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you.